WHAT’S 5-FREE AND WHY 5-FREE?

5 free nail polish

About 5-Free Nail Polish and Why it is So Important to Choose Instead 9-FREE:

All JACAVA London polishes are 9-Free not just 5-Free!  “What’s 5-Free?” I hear you ask.  5-free is good, but 9-Free is better!  It means that all JACAVA London polishes are not only made without the 3 most commonly used chemicals in nail polishes (Toluene, Dibutyl Phthalate (DBP), Formaldehyde), it is also without 2 other very toxic ingredients (Formaldehyde Resin and Camphor) and, additionally, JACAVA London is also free of: all Parabens, all Phthalates, Xylene, Ethyl Tosylamide and Lead.  Wow!  So, not only are JACAVA London polishes FIVE FREE, we are in fact NINE FREE of these nasty chemicals.

About the 5-free chemicals:-

Toluene smells like paint thinner and is a liquid used as a solvent.  Exposure to toluene can be by inhaling or finding it on your skin, causing skin irritation.  Breathing in high levels of toluene is said to be a hazard to your nervous system and can make you light-headed and nauseous.  Birth defects and childhood developmental problems can develop in the offspring of women, who may have been exposed to the toxin toluene for extended periods of time while pregnant.

Dibutyl Phthalate (DBP) has been linked to cancer and is a commonly used plasticizer. Case studies have reported that birth defects have occurred in laboratory animals that have been exposed to DBP.  Dibutyl Phthalate has in fact been added to the California Proposition 65 list of suspected teratogens, which are causal in embryo malformations.

Formaldehyde is a chemical recognised as a preservative and is a fluid used to embalm dead animals and humans.  It’s irritating fumes can cause asthma.  Formaldehyde is known as a human carcinogen, a direct cause of cancer.

Formaldehyde Resin, used in the production of adhesives and coatings, this chemical is a derivative of Formaldehyde and, although, not as toxic as Formaldehyde, it can be an allergen.

Camphor, if exposed to in large quantities, Camphor is a poison that can cause seizures and disorientation. Camphor is a toxic chemical that is used to cover your nails, causing yellow staining of the nails and depriving them of nutrients.

JACAVA London are uniquely a 9-Free nail polish formula and we’ll tell you the real reasons why: http://www.jacava.com/about.

Our motto here at JACAVA London is “paint your nails more naturally and more healthily,” and it is easy to do with polishes that are made without these 5 harmful ingredients or indeed, and more importantly, any of these 9 toxic chemicals.  Although nail polish cannot yet be made entirely with organic ingredients, we have done our very best to ensure that JACAVA London nail polishes are free of these 9 nasty chemicals because we care!

 

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Autumn Winter 2015 is all about natures finest shades of colour

From Elie Saab to Dior, Autumn Winter 2015 fashion is unmistakably all about the natural shades of the woodlands.  That’s why JACAVA London have named this season’s nail polish shades, the Woodlanders Collection.  Seventeen naturally beautiful colours, inspired by a magical bocage of rich and lustrous marsala and burgundy reds, through to gentle smokey hues of blues, greys and mulberry purples, to the almost ethereally delicate grey-green sages and cashmere peach and rose pigments, the range of nail polish colours is enough to keep any wood nymph enraptured all season!

Explore the Woodlanders range here and let us know your favourite shade:-

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How Colours Depict Your Personality and Affect How You Feel

How nail polish colour denotes personality

The psychology of colours.  All those with an appreciation of beauty, are aware that colours evoke different emotional responses.  Several ancient cultures, notably the Egyptians and Chinese, have practiced light and colour therapy, chromotherapy, as a holistic or alternative medicinal treatment; each colour devoted to treating different ailments.

  • Red was used to stimulate the body, mind and increase blood circulation.
  • Yellow was believed to stimulate the nerves, improve the lymphatic system and purify the body.
  • Orange was used to heal the lungs and increase energy levels.
  • Blue was thought to soothe inflammation and treat pain.
  • Indigo was thought to improve skin complaints.

Although colours represent varying meanings in other cultures, modern research has found that colour can impact how we feel and influence how we perform.  A favourite and noticeable way of expressing our mood is through the colour of our nails.

Nail polish is a phenomenal statement.  No longer restricted to simply pink, red or coral, women today have a multitude of colours and finishes to make a statement.  Whether sporting a nude tone to synchronize perfectly with skin tone; rocking with metal and shimmers; displaying our playful side with animal prints and patterns, the sky is the limit to our creative expression.  Compared to the price of a statement pair of shoes or handbag, every woman can afford to invest in a few bottles of good quality nail polish, extending her wardrobe with each splash of colour and feeling perfectly pampered every single day!

That said, most of us gravitate to one or two nail categories – whether a smart sophisticated nude with a hint of colour, a dark and mysterious gloss or the latest strobe of crimson red.  Your choice of colour and finish can be very revealing about your personality and inner thoughts.  JACAVA London Education Manager, Sue Collins, shares her thoughts about the different nail looks and the women who love them.  Check these out below.  Did she get it right about your favourite look?

[accordion id=”my-accordion”] [accordion_item title=”Nudes” parent_id=”my-accordion” open=”true”]The Personality of Nail Polish Colours

Classic chic dress sense, polished and career-driven, this lady knows precisely what she wants.  Decorous and business-like, she is both respectful of others and expects to receive a respectful audience in return.  Sue says, “This lady prefers nudes as the go-to lacquer, to refresh nails before they appear tired or stale.”  If you reach for the nude nail polish above all else, perhaps you’re a perfectionist – or, says Sue, this choice of shade may be more symbolic: “It’s like discharging an old project or moving on from a breakup with a boyfriend.  It’s a symbolic spring clean or a clean slate from which to start over.”

Try This Now: Nail colour in Greycoat Place, £15.50 available at www.jacava.com[/accordion_item] [accordion_item title=”Brights” parent_id=”my-accordion” ]”Girls who prefer bright nail polish are trend-conscious, but are also a little shy,” says Sue.  She might wear black, natural greys or demure greens, then use brights to demonstrate her more fun and exuberant side.  “Brights attract different personality types,” Sue considers.  “Neons are fun and young, bright corals and pinks are pretty and playful.  In contrast, reds are bold and confident, a definite refusal to ‘put up and shut up’; this lady refuses to be dissatisfied, she is determined to find her happiness.”

Try This Now: JACAVA London’s Definitely Red, £15.50 available at www.jacava.com[/accordion_item] [accordion_item title=”Darks” parent_id=”my-accordion”]Seductive and immaculate.  Dark nail polish is the choice of the professional woman who is not afraid of her sensuality.  She is in the moment and definitely a little rebellious.  Dark is the new red – a wardrobe must-have.

Try This Now: JACAVA London’s Damson Delight, £15.50 available at www.jacava.com[/accordion_item] [accordion_item title=”Glitters” parent_id=”my-accordion”]”Sequined clothes, glitter shoes – a bit overpowering,” says Sue.  “But a drop of glitter on the nails?  That’s something I could really go for!” Glitter nails, free and fabulous, perfect for just being you!

Try This Now: JACAVA London’s glitter nail polish in Oxford Street or Regent Street £15.50, available at www.jacava.com.[/accordion_item][accordion_item title=”Nail Art” parent_id=”my-accordion”]In the mood for a little creativity?  Why not have a dabble with a bit of nail art escapism?  It could be just the tonic you’re looking for!  “The woman who sports nail art is bold, artistic (surprise!) and appreciates the attention that a truly gorgeous mani can bring,” says Sue.  “If you’re feeling in need of renewal, in terms of your life or style, some dots, petals or stripes could keep you enthralled – go on, it’s addictive!”

 

Try This Now: JACAVA London’s Passion, Mont Blanc and Jet Black, each available at www.jacava.com £15.50. [/accordion_item][accordion_item title=”Metallics” parent_id=”my-accordion”]The sophisticated woman, who appreciates a sense of drama, will not fail to fall in love with metallic nail polish.  Selecting for her drama, the perfect pair of Katherine Hepburn-esque trousers, this girl sees no reason why she can’t frequent a cocktail lounge alone, sip deliciously on a Margarita or luxuriate over a slow White Russian, before silently leaving a tip for the bartender to enjoy and moseying on to her next haunt.  The girl who wears metallic nail polish, has a showgirl persona buried deep inside her that, now and again, she just has to entertain.  Metallics are like wearing the most expensive silks, but just on your fingertips. Pure decadent luxury, an individual expression of beauty.

Try This Now: JACAVA London Dance With Me £15.50, available at www.jacava.com.[/accordion_item][accordion_item title=”Pastels” parent_id=”my-accordion”]Traditionally girly and wistfully romantic, the delicate array of sugared almond coloured pastel nail polish has now transcended into something all encompassing.  Light and uber feminine, pastel shades of accessories convince even the most ardent fashion devote to indulge.

Try This Now: JACAVA London’s Pure Desire £15.50, available at www.jacava.com.

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How does colour make you feel?