THE MARBLE NAIL ART TREND HAS HIT YOUR MANICURE

MARBLE NAIL ART

This autumn’s beginning to look better than the summer we’ve had here in London and, after last week’s fabulous London Fashion Week shows, what better way to celebrate our good fortune than with a bit of nail art water marbling to match our spirits and match this seasons fashion trend?

Hayley Dunn’s The Nail Graduate has launched a gorgeous and easy-to-follow nail art collection, starting with this wickedly stunning design that takes Spring/Summer 2016 fashion colours and blends them with inspirations ranging from London’s famous Marble Arch to the bathrooms of the St Pancras Renaissance Hotel, the collection is a nail art aficionado miniature luxury interior design.

“I wanted to create a nail that was of the moment but also captured luxury historic features,” Hayley explained in a press release. “A long nail shape and the metallic gold splash effect, over vivid pink and white marbling, indicates a luxurious life, but they can be filed down short for a more graphic, artistic look.”

Fortunately, this architectural appreciation won’t ruin you, each nail polish colour is made with a luxurious 9-free nail polish formula, many contain argan oil, jojoba oil and vitamin E too and are available at JACAVA London. We’re bracing ourselves for an outbreak of mani selfies juxtaposed against marble countertops and sculptures.

For this quick and easy marble nail art design, all you need are a cup, water, hairspray and JACAVA London’s Prestige Base Coat nail polish, Mont Blanc white varnish, Candy Floss, and Smooth Liquid Gold nail polish, for a fabulous muted pink-and-white stone design with gold accents. Remember to top with a generous layer of quick drying Prestige Top Coat nail polish, to help provide a more chip-free nail polish with that perfect salon high-shine finish.

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THE DIFFERENCE BETWEEN A TOP COAT NAIL POLISH AND BASE COAT NAIL POLISH

THE DIFFERENCE BETWEEN A TOP COAT NAIL POLISH AND BASE COAT NAIL POLISH

Have you ever wondered why your manicurist uses a base coat nail polish, before applying your coloured lacquer and, directly after this application, did you notice the set is finished with a top coat nail polish? “Why so many layers?” You might well ask! The colour looks nice and glossy without the top coat nail polish, when it’s first applied, but have you checked it after four and five days? Indeed, do you have completely intact and chip-free nail varnish at this stage of wear? Chipping, is also where the base coat nail polish comes in: as well as protecting from those familiar orange stains, the base coat acts as an adhesive, helping to ensure your colour stays put for as long as possible. So, if you want your colour to last for as long as possible, make sure you apply both top coat and base coat nail polish with your coloured lacquer!

Types of top coat nail polish:

Prestige top coat nail polish is JACAVA London’s latest invention. Made to the usual 9-free nail polish formula, this top coat also enjoys the added benefits of Argan oil, Jojoba oil and Vitamin E. This more healthy, more natural nail polish addition nourishes your nails, helping them grow stronger and longer. Helping to keep your nails chip-free, this top coat has that added glass-like salon-perfect finish and dries super quickly too!

Top coat nail polish with UV inhibitor is a JACAVA London top coat that is perfect for your french manicure. The UV inhibitor helps prevent the white smile line from yellowing, protecting it from sunlight exposure, keeping it as pristine white as possible.

Matte top coat nail polish is something else! Made in the UK by JACAVA London, this really wowed the catwalks this year! Apply this to any JACAVA London colour and see the colour change from wet-look to super dry in moments! Gorgeous with all the autumnal shades this year or funky with black nail polish, alternated with a glossy top coat nail polish smile line and jazzed up with your favourite gold bling nail art decals.

The best base coat nail polish in town:

Prestige base coat nail polish, newly created by JACAVA London, is extra special! 9-free, like the top coat nail polish, this base coat has those three fabulous more natural nail polish ingredients: Argan oil, Jojoba oil and Vitamin E, to really give it that super lux bite!

Of course, it is increasingly important to find a non-toxic nail polish. All JACAVA London nail polishes are made with a luxurious 9-free more natural nail polish formula. We remove 9 toxic nail polish chemicals: we are free from formaldehyde, formaldehyde resin, camphor, DBP, toluene, parabens, phthalates, lead, xylene, ethyl tosylamide and animal ingredients. We’re also cruelty-free. JACAVA London are the lead innovators of a 9-Free nail polish and we’ll tell you the real reasons why: http://www.jacava.com/about.

We, at JACAVA London, have always strongly believed that it is a priority to “paint your nails more healthy,” and it is easy to do with polishes that are made without any of these 9 toxic chemicals.  Although nail polish cannot yet be made entirely with organic ingredients, we try to make a more natural nail polish, so that you can enjoy fabulous colour with the finest top coat nail varnish – whether you want a glossy wet-look finish, or are aiming to have the driest matte top coat, for those cool catwalk fingertips moments, we have done our very best to ensure that JACAVA London nail polishes are safer because safety is of the greatest important to us! For that perfect salon manicure, don’t forget to apply your base coat, before you colour, and finish with your chosen top coat nail polish, to protect against chipping.

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REVELATIONS OF ORGANIC NAIL POLISH AND NON-TOXIC NATURAL NAIL POLISH

REVELATIONS OF ORGANIC NAIL POLISH AND NON-TOXIC NATURAL NAIL POLISH.

The majority of the bottles nestled on your dressing table, coffee table or uniformly lined up on your bathroom shelf, harbour a secret that they really don’t want you to discover.  Some nail polish brands contain nearly 30 toxic chemicals, that may be harmful to both you and your environment.  Some of these chemicals break down the natural structure of the nail, causing them to become brittle and damaged; some chemicals are so toxic that, through contamination during food preparation, they can poison both you and your loved ones.  Others, that are known carcinogens, can be swiftly absorbed through your nails into your body.  As you paint your nails, the harsh chemicals released can be inhaled by yourself and those around you; shockingly, some of these chemicals can even cause asthma – and in previously healthy individuals!

To date, despite some brands claiming to be procurers of organic nail polish, there is no such thing as an organic nail polish product.  Nor, of course, is it yet possible to produce a commercially acceptable completely natural nail polish and any brand claiming to offer either, is clearly overstepping the truth.  Brands can only strive to become more healthy, by sourcing more natural nail polish ingredients and avoiding those that are known to be highly toxic. The most important thing to look for, are brands that are “3 free”, meaning that they don’t use toluene, dibutyl phthalate (DBP), or formaldehyde, which are all known carcinogens. Some brands also describe themselves as “5-free” when they don’t use formaldehyde resin or camphor in addition to the 3 free chemicals.  JACAVA London are 9 free (www.jacava.com) and you can see that we don’t use the 3 free or the 5 free ingredients.  Additionally, we don’t use any phthalates, lead or xylene, and we are also paraben free.  Just so’s you know.

Many brands play the ambiguous game, by switching names that mean the same thing, such as Tosylamide instead of Formaldehyde Resin.  For chemicals that cause you concern, just check the ingredients.

Whether you choose the best of the best, when it comes to more natural nail polish, or you’re just starting to green up your manicures, there’s a wealth of information available to help you make the right selection of natural nail care, so that your next manicure can be headache and as toxin free as possible.  It is well worth a moment of your time, so check it out.

In tandem with being 9 free, many of JACAVA London nail polishes contain extra nourishing ingredients, such as Argan oil, Jojoba oil and Vitamin E, to help your nails grow stronger and longer.

Argan oil is a more organic nail polish ingredient, produced from the kernels of the Argan tree (Argania Spinosa), that is indigenous to Morocco.  Argan oil is a wonderful dip for fresh bread or it is drizzled over pasta or couscous dishes.  As well as being a heart-healthy gourmet food, argan oil is rapidly gaining worldwide recognition as a premium beauty, personal care product and natural nail polish ingredient.

Jojoba oil is a more natural nail polish ingredient also. The clear golden liquid, that makes up 50 percent of the seed of the Simmondsia Chinesis (Jojoba plant) – a shrub that is native to north west Mexico, southern Arazona and southern California – can be added to more natural nail polish to provide a healthier alternative cosmetic product. Jojoba oil can also be used to nourish skin, hair and cuticles and it’s benefits are widely known.

Vitamin E is a more healthy nail polish ingredient, which can be found most abundantly in wheatgerm oil, safflower and sunflower oils. Vitamin E serves many neurological and biological functions, the most important and best known function being it is a fat-soluble antioxidant, preventing the propagation and destructive free radicals in tissue. As it is fat-soluble, it is incorporated into cell membranes, which protects them from oxidative damage.

These ingredients promote a more healthy nail polish, a more natural nail polish, and JACAVA London is dedicated to researching and developing only the very best quality products. With our carefully curated colour range, that blends perfectly with our very own luxurious 9-free nail polish formula, we have added Argan oil, Jojoba oil and Vitamin E to many of our nail polishes, which range from smooth creams, to shimmers, glitters and metallics. We are expanding our nail polish colours daily, to ensure that whatever the season, whatever the occasion, you can rely on JACAVA London to provide you with the very best nail care ingredients and nail polish, to compliment your fashion choice and enhance your enjoyment.

 

 

 

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Do Consumers Have The Right To Choose Healthier and More Natural Ingredients or Should Emerging Brands Be Silenced?

Healthier and more natural nail polish

In bringing quality products to consumers, should we compromise on ingredients?

Today, we at JACAVA London read a loaded critique from what we strongly suspect to be a biased commentator.  The article disparaged our choice of bringing a better quality product to the consumer.

By carefully selecting premium ingredients – at extra cost and effort to ourselves – we try to provide a wider selection of variety of nail polish.  Our nail polish is chip-resistant and is fast-drying, especially with our new premium brand of Prestige Base Coat and Prestige Top Coat, that we are so excited about and which takes just moments to dry – and all without the need to rely on nasty ingredients! Try it and see for yourself.

In sourcing our ingredients, we consider the needs of both consumer and those who work for us and strive to ensure that, in providing a premium product, our production staff are also not exposed to unnecessary harm.

We have chosen not to include formaldehyde, formaldehyde resin, camphor, DBP, toluene, parabens, phthalates, lead, xylene, ethyl tosylamide and animal ingredients. We’re also cruelty-free.  You can read a bit more about these ingredients and the reasons we elect not to include these: HERE.  Professional journalists and our customers appreciate our reasons.  In stating the 9 toxic ingredients we do not include and why we choose this option, it would seem this particular biased commentator would prefer our silence.  Perhaps this is because, in speaking out, we shed unwanted light on the choice of ingredients commonly absorbed by other brands?

This biased commentator blusters an excuse that some of the ingredients – that we choose not to include – are ‘Only harmful in high concentrations’.  Where have we heard this phrase before – a politician?  That’s as maybe but, if there’s even a remote harm, why choose to include it at all, we ask, especially if there are ample alternatives out there?  This excuse, it seems, is narrow-minded and is not acceptable to us.

This commentator then goes on to contradict herself and admits that, of the 9 ingredients we choose not to include, ‘some of the ingredients are harmful’!  Well!

As far as we are concerned, some ingredients – when they are harmful – there is no denying it: they are harmful! And we thank the commentator for unwittingly reinforcing our philosophy of freedom of choice and quality.

We could use cheaper ingredients – it’s a choice, after all.  Or we could – as we in fact do – take a little more time and trouble, to carefully source alternatives and present these for your enjoyment.  The choice, of course, remains yours as a consumer – thankfully!

What we must make clear, however, is that we make a statement of what we do not include because we are proud to choose the alternatives available and will not be bullied into silence on this matter and we have you – our customers, the consumer – to thank again for this!  Clearly, people care about what they wear and ingest; they care about their products contaminating the food of those they love and that is why we have sought out healthier and more natural alternatives.  Should emerging brands be gagged or criticised for this  progressive choice?   Professional journalists – those recognised and widely respected publications, the latest of which we have shared with you on our Facebook and Twitter edits and who include, among many others, the prestigious Vogue Magazine – think not!

vogue-us-talet-edition-800x800
JACAVA London featured in Vogue USA, Elizabeth Svoboda.

 

The consumer and all Professional journalists are hugely supportive and encouraging of the constant developments in improving nail polish and cosmetic products.

Perhaps our choice – not to include the 9 toxic ingredients – shines light on other brands that don’t like the ugly reflection of what their choices present to them?  Rather than cowardly attempts to bully other brands into keeping quiet on the matter, maybe this odd rattling biased commentator – very much differentiated from the vast array of highly professional journalists – should take a good look at what she is promoting and keep up to speed? It is time for progress from the dark ages. There are now more healthy, more natural options available to be embraced.  Free of the 9 toxic chemicals is not just some gimmick, it is very much what the consumer wants.  Just a thought… Or are we not allowed these nowadays either?

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TO BE RED NAIL POLISH OR NOT TO BE RED NAIL POLISH?

RED PAINTED NAILS

About Red Nail Polish and Why it is So Important to Find That Perfect Red Nail Polish:

JACAVA London are awash with nail polish and have dozens of red nail polish to choose from! We understand that, at some point in life, most women who love a beautiful manicure, are going to want to find that perfect shade of red and the more shades to choose from, the better! “Why red nail polish?” We ask and why does it never seem to lose its allure? Black comes and goes, nude nail polish is really a favourite at the moment, but red nail polish – that colour just continues to draw the love, year in, year out, winter, spring, summer and autumn! From the deepest plum red to the most vibrant and brilliant crimson red, there are so many lovely shades to pick from. So, why is red nail polish so enduring and popular?

The history of red nail polish:-

Excavation of royal tombs of Babylonia revealed that the very first historically recorded manicures were enjoyed by men, who sported a different shade from the rumoured Indian preference for henna. Instead of this more orange tincture, the ancient Babylonians used nail colour to demonstrate class and kohl black was worn by the higher classes, while green was allocated to the lower ranks.

China and Egypt used the colour of nail polish to differentiate class and dynasty. As early as 3000 BC, they mixed egg whites, beeswax, vegetable dyes, gelatin and Arabic gum to make a concoction that they would then soak their nails in for hours, to produce the right depth of colour on their nails. Only the Chinese upper classes were permitted to colour their nails and the shade taken was generally a reflection of the ruling dynasty. In ancient Egypt, all classes could stain their nails but, again, colour was used to signify class rankings: lower classes often wore nude and light colors, while higher orders of society painted their nails red. Cleopatra wore blood red nail polish, while Nefertiti was said to like ruby red. Perhaps this is why red manicures are so coveted today!

In Britain during the 1800s, hygiene and purity predominated society and the Victorians preferred simple buffing and tinting the nails with a red oil.

In the 1940s Hollywood royalty dictated colour and actress Rita Hayworth popularized red nail polish. Rita’s bold red nails launched a polish movement, following the introduction of technicolour and later still, Uma Thurman in Pulp Fiction brought about a new trend of vampish red nail colours.

During the mid 1970s to 1990s in the UK and America, punk rock and grunge movements again merged gender boundaries for nail colours, with black nail polish symbolizing a period of more gritty music. This boundary merging has today resurfaced, with both males and females choosing to express their individuality with nail polish colours and intricate nail art designs are increasingly popular.

JACAVA London are rapidly becoming a cult brand in nail polish, with our unique 9-Free nail polish formula, we are expanding our nail polish colours each day to meet increasing demand for a variety of shades from red nail polish through to nudes, blacks and every colour of the spectrum, as you’ll see: here.

At JACAVA London, we encourage our customers to join us in an “expression of beauty”, and it is easy to do with the wide variety of beautiful nail polish colours we offer. To express individual feelings and unique identities, with colours ranging from red nail polish to blue, nude, pink, orange, purple, black and whatever colour is right for you, we aim to satisfy. Although our nail polish range is by no means complete, each day we are introducing new shades to delight, and we are doing our very best to ensure your experience with nail colour is one of pleasure because your happiness is of the utmost importance to us!  Do you like red nail polish?

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The JACAVA London 9 Toxic-Free Nail Varnish Philosophy

Why we are a Nail Polish Brand that promotes a healthier alternative.

A Nail Polish Brand With 9-Free Ingredients

Made in the UK, JACAVA London’s 9-FREE nail polish does not contain these 9 potentially harmful chemicals:-

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non-toxic nail polish[/column][column type=”1/2″ last=”true”]

  • ✔ No Formaldehyde
  • ✔ No Formaldehyde Resin/Tosylamide
  • ✔ No Camphor
  • ✔ No DBP
  • ✔ No Phthalates
  • ✔ No Toluene
  • ✔ No Parabens
  • ✔ No Xylene
  • ✔ No Ethyl Tosylamide
  • ✔ No Lead
  • ✔ No Animal Ingredients
  • ✔ We’re Vegetarian & Vegan Friendly

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We never test on animals and our more natural nail polish does not contain animal ingredients.[/column][column type=”1/2″ last=”true”]
Cruelty Free and Non-Toxic Nail Varnish
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The reasons why JACAVA London have elected NOT to include these chemicals:-

Formaldehyde:
Formaldehyde is classified by The International Agency for Research on Cancer as a known human carcinogen. Linked to asthma, neurotoxicity, developmental toxicity, Formaldehyde is also known to cause nasal cancer.

Camphor:
Nails consist of the outer layers of the epidermis or ‘the skin’ and Camphor is swiftly absorbed through the skin, where it can travel on to and across the placenta and where it has been implicated in neonatal death (death of newborn children within the first 28 days of life) and also foetal death (death of the unborn child). In addition to miscarriage, other adverse effects from ingestion and absorbing through the skin, can include convulsions, hallucinations and can even lead to coma.

Toluene:
The US Environmental Protection Agency has designated Toluene as hazardous waste. Reactions to exposure range from inhalation, symptoms of drowsiness, headaches and dizziness; exposure to high doses can cause impairment to memory, hearing and vision; Toluene is known to cause asthma in previously healthy people; Toluene is toxic to reproduction; in the lymphocytes of workers exposed to toluene aberrations to chromosomes (DNA structural changes, which can lead to Down’s Syndrome) have been reported.

Parabens:
All Parabens can cause contact allergies and skin sensitization.  Specific parabens have been located intact in the breast tissue of women diagnosed with breast cancer.

Phthalates:
Exposure of the foetus in the womb, to oestrogenic chemicals and teratogens such as Phthalates, has been connected to fertility problems, child deformities and cancer.

DBP (Di-Butyl Pthalate):
Exposure of the foetus in the womb, to oestrogenic chemicals such as Dibutyl phthalate, has been connected to cancer and fertility problems.

Formaldehyde Resin/Tosylamide:
This chemical is known to cause contact dermatitis.

Xylene:
A central nervous system depressant, Xylene can cause eye, nose, skin and throat irritation, memory problems, discomfort to the gastro-intestinal tract and potentially effect the kidney and liver. Considered a possible carcinogen by The International Agency For Research on Cancer Scientific Publication Series.

Ethyl Tosylamide:
Banned in the EU from personal care products, Ethyl Tosylamide has raised significant concerns over its antibiotic resistance properties.

Lead:
The International Agency for Research on Cancer has labelled this chemical as a potential human carcinogen. Lead is considered to be a known carcinogen and reproductive toxicant by the State of California Environmental Protection Agency (Proposition 65 List of Carcinogens). Lead can cause blood and central nervous system effects, skin and eye irritation. It is toxic by inhalation, ingestion, and absorption through the skin. Lead presents a possible risk of harm to unborn children and impaired fertility. Owing to its carcinogenicity and reproductive toxicity, Lead has been banned from cosmetic products in Canada and the EU.

9-Free Ingredients

We do not include the 9 chemicals that are known to cause serious health problems. Our formulations do not include the big 3-free and 5-free nail varnish chemicals, such as Formaldehyde, Camphor, DBP, Toluene. Being 9-free, however, the JACAVA London brand also do not incorporate Formaldehyde Resin, any Phthalates, Parabens, Xylene, Ethyl Tosylamide, Lead or Animal Ingredients, which makes JACAVA London a uniquely 9-free nail varnish brand.

Quintessentially British

In addition to the 9 toxic-free formulation, being British is one of the best aspects about JACAVA London and we’re extremely proud of our welcoming heritage. All our nail varnish is made in the UK and we simply wouldn’t have it any other way.

Cruelty Free

Our 9-free nail polishes are never tested on animals and our ethical nail polish brand is cruelty-free. We love our furry friends and support campaigns that help to end animal cruelty.

Vegan and Vegetarian Friendly Nail Polish

As a 9-Free nail polish brand, we support campaigns encouraging the adoption of cruelty-free cosmetics and we work hard to make sure none of our products use animal ingredients.

We hope you enjoy using our products as much as we enjoy making them.

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