TO BE RED NAIL POLISH OR NOT TO BE RED NAIL POLISH?

About Red Nail Polish and Why it is So Important to Find That Perfect Red Nail Polish:

JACAVA London are awash with nail polish and have dozens of red nail polish to choose from! We understand that, at some point in life, most women who love a beautiful manicure, are going to want to find that perfect shade of red and the more shades to choose from, the better! “Why red nail polish?” We ask and why does it never seem to lose its allure? Black comes and goes, nude nail polish is really a favourite at the moment, but red nail polish – that colour just continues to draw the love, year in, year out, winter, spring, summer and autumn! From the deepest plum red to the most vibrant and brilliant crimson red, there are so many lovely shades to pick from. So, why is red nail polish so enduring and popular?

The history of red nail polish:-

Excavation of royal tombs of Babylonia revealed that the very first historically recorded manicures were enjoyed by men, who sported a different shade from the rumoured Indian preference for henna. Instead of this more orange tincture, the ancient Babylonians used nail colour to demonstrate class and kohl black was worn by the higher classes, while green was allocated to the lower ranks.

China and Egypt used the colour of nail polish to differentiate class and dynasty. As early as 3000 BC, they mixed egg whites, beeswax, vegetable dyes, gelatin and Arabic gum to make a concoction that they would then soak their nails in for hours, to produce the right depth of colour on their nails. Only the Chinese upper classes were permitted to colour their nails and the shade taken was generally a reflection of the ruling dynasty. In ancient Egypt, all classes could stain their nails but, again, colour was used to signify class rankings: lower classes often wore nude and light colors, while higher orders of society painted their nails red. Cleopatra wore blood red nail polish, while Nefertiti was said to like ruby red. Perhaps this is why red manicures are so coveted today!

In Britain during the 1800s, hygiene and purity predominated society and the Victorians preferred simple buffing and tinting the nails with a red oil.

In the 1940s Hollywood royalty dictated colour and actress Rita Hayworth popularized red nail polish. Rita’s bold red nails launched a polish movement, following the introduction of technicolour and later still, Uma Thurman in Pulp Fiction brought about a new trend of vampish red nail colours.

During the mid 1970s to 1990s in the UK and America, punk rock and grunge movements again merged gender boundaries for nail colours, with black nail polish symbolizing a period of more gritty music. This boundary merging has today resurfaced, with both males and females choosing to express their individuality with nail polish colours and intricate nail art designs are increasingly popular.

JACAVA London are rapidly becoming a cult brand in nail polish, with our unique 9-Free nail polish formula, we are expanding our nail polish colours each day to meet increasing demand for a variety of shades from red nail polish through to nudes, blacks and every colour of the spectrum, as you’ll see: here.

At JACAVA London, we encourage our customers to join us in an “expression of beauty”, and it is easy to do with the wide variety of beautiful nail polish colours we offer. To express individual feelings and unique identities, with colours ranging from red nail polish to blue, nude, pink, orange, purple, black and whatever colour is right for you, we aim to satisfy. Although our nail polish range is by no means complete, each day we are introducing new shades to delight, and we are doing our very best to ensure your experience with nail colour is one of pleasure because your happiness is of the utmost importance to us!  Do you like red nail polish?

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